Today, STRONG operates in more than 45 countries globally and offers its technology know-how to both private companies and the general public, with quality always uppermost in our minds. As a result, we have become one of the leading suppliers and distributors of set-top boxes in Europe with a dedicated distribution and logistics network, backed up by excellent after sales service and helpful call centres.
STRONG is a major player in five core business sectors : set-top boxes, televisions, network products, accessories and smart products.
STRONG is a SKYWORTH company
In 2015 STRONG became a member of the SKYWORTH Digital Group, a global leader in set-top boxes and connected home product manufacturer
Combining the assets and expertise of the two companies has created a technological powerhouse, one with a relentless focus on innovation and a burning desire to provide the most comprehensive range of products possible, for both retail and operator markets.
Our chronology
- 1868 : Birth of STRONG
- 1986 : STRONG consumer electronic business launched in the EU
- 2015 : SKYWORTH acquires STRONG company
- 2015 : Distribution Hubs established to serve 45 countries in Europe with more than 10,000 stores selling our products in Europe.
We consider our customers to be:
- European distribution networks
- Consumer retail chains, wholesalers, dealers, installers
- Operators
Our values
Unity
We place people at the heart of our day to day business. We seek to strengthen unity by constantly listening to and seeking feedback from all our stakeholders. We gain respect and integrity by keeping to our word and being honest in our dealings. Accountability enables us to build enduring relationships based on trust, not just with our colleagues but also with our customers and distributors. Enhancing unity strengthens that bond.
Commitment
The commitment of our colleagues distinguishes us as a company, one which is invested in their well-being, trustworthy and genuinely values all those who work for it. We listen, as closely as possible, to our customers’ needs and expectations. Whenever we make a decision, we think as much of our partners, as we do our customers and colleagues.
Performance
We evaluate our performance based on the satisfaction that we instil in both our customers and colleagues. This metric is the cornerstone of our business: it is what allows us to attract the most competent talent, ensures that we offer the fairest prices, guarantees that we honour our commitments and, ultimately, drives us to create products that deliver, well, long-term satisfaction.
SWITCH ON TO STRONG
We have chosen “Switch on” as our motto because the expression evokes the real-world experience of the consumer, whenever they switch on a set-top box, television, or other STRONG electronic device. We want that to be a positive experience. Always.
But the term means much more than that for us. A person who is “switched on” is defined as being someone who is well informed and up-to-date with the latest developments. STRONG colleagues are always switched because they know how things work, understand both the market and stakeholders, and invariably, are experts in their given field.
So when you ‘switch on’ to STRONG, you aren’t just connecting to the brand, you’re also connecting to the values it represents. For us, it’s much more than a slogan…
Some key figures
Countries in Europe
Stores selling our products in Europe
Number of receivers sold per year all over the world
European broadcasters & operators partners
